Senior Manager - Residential Marketing

تعلن Red Sea Global عن حاجتها إلى Senior Manager - Residential Marketing.

Division: Development. Department: Residential Development.

Qualifications & Experience:

Bachelor’s degree in Marketing, Communications, Business Administration or related discipline.

8+ years’ experience in senior marketing roles, ideally within luxury real estate, development, asset management, branded residences, or premium consumer brands.

Strong experience in CRM-led lead generation and sales-driven marketing.

Demonstrated experience engaging UHNW and HNW audiences.

PR experience and strong understanding of media landscapes.

Proven track record delivering integrated B2C campaigns; B2B experience advantageous.

Highly commercial mindset with strong agency management and leadership skills.

Previous experience in the GCC region strongly preferred, with good understanding of the regional luxury real estate market.

Creative, analytical, and results-oriented.

Key Responsibilities:

Lead execution of residential marketing strategies aligned to wider commercial and brand objectives; develop asset-level marketing plans, positioning and audience strategies.

Deliver integrated campaigns across digital, web, paid social, content/film, PR, influencer management, print, brochures, and eDMs.

Work with the Sales team to deliver qualified, CRM-driven leads; own CRM-led lead and offline generation initiatives; develop sales enablement materials.

Lead planning and strategy for high-end events, private viewings, roundtables and experiential activations targeting UHNW/HNW audiences; support PR strategy and execution.

Lead asset-specific content strategies; work with the Digital team; drive content development for the Red Sea Residences website and digital platforms.

Manage external agencies, jointly branded materials with operator partners, and marketing budgets and procurement.

Define KPIs, analyze insights, market trends and campaign performance; present plans, results and recommendations to senior leadership; support the Marketing Director and manage direct reports.

Job Context: The role may require national and international travel – to assist with events and on-site activities.

Be the change. Join the world’s most visionary developer.

Red Sea Global (RSG) is showing that there is a better way to positively shape the places we live, work and travel.

We are purpose-driven and committed to people and planet. Our transformative programs are a driving force to achieving Vision 2030, as well as leading the world towards regenerative tourism.

Join RSG and be part of the positive change for Saudi Arabia and the world.

Job Purpose:

The Senior Residential Marketing Manager is a commercially driven marketing specialist responsible for executing Red Sea Global’s residential marketing strategy across a portfolio of ultra-luxury developments.

This role owns the delivery of integrated marketing programmes designed to build brand equity, generate high-quality, prequalified leads, and directly support sales conversion. A key focus is engaging UHNW and HNW audiences through targeted digital campaigns, premium events, PR, and bespoke content.

Working closely with Sales, Digital, Events and other development Marketing teams - alongside multiple external agencies - this role ensures marketing activities are aligned to commercial objectives and contribute measurably to revenue performance.

This is a hands-on marketing role combining strategic ownership, collaboration and strong execution across the full funnel.